The food services, the transport services, all of those are going from an organized to an individual set up. The way I look at it, the way I address it, the individualization of the healthcare and if I look at the trend, it is not very difficult to imagine. So the trend is going to become more and more extreme. Being in a lot more control of our health and betterment compared to where we are.
We are here to see the point that Nano chips, Nano measurement devices will hit us, all of that put together should actually help us. In India it is growing about 170% and this is where we are just talking about smartphones and smart wearable. To give an example, in countries like US, UK, China, the whole wearable market has grown by 288% over the last three years. So building on a preventive healthcare, one of the things that we see happening all around globally as well as in India, the whole focus on preventive healthcare and associated devices and services is growing by leaps and bounds.
Preventive Healthcare: Trends in digital transformation Whereby, Healthcare instead of being thought about as an activity when we visit a doctor or a hospital would become a day to day routine activity for us. A lot of these things, technology would enable, technology would allow people to take charge of their day to day activities. As an example, one way we could look at things, or one futuristic or current scenario is wearing a smart watch, it gives me alerts, the pulse rate going beyond normal, it gives me an alert, my family would get notified, my physician would get notified and all of these can look at what’s wrong with me, am I in the need of an emergency health, or am I doing something that I’m not supposed to do, running on a polluted road in the city. We can also look at how smart phones are enabling us to take control of our health and betterment. Examples would be wearable, smart watches, smartphones, smart jewellery, smart clothes. So each one of us have to look at how we are able to upkeep our health, upkeep the health of our family and friends using technology. I think that is the way the whole healthcare industry would focus more on the individuals, lay their responsibility of healthcare on individual doorstep. Preventive Health care: Impact of digital intervention As emerging tech becomes mainstream, organizations will be looking to support the healthcare industry’s ongoing transition to value led processes, including patient experience and consumer choice.Shahid Akhter, editor, ETHealthworld, spoke to Nitin Gera, Co-founder and global operations head, Airo Digital Labs, to know more about the expanding market associated with wearable devices in healthcare.
With global healthcare spending expected to rise at a CAGR of 5 percent in 2019-23, the sector is bound to move into its next orbit of digitization 2.0, already accelerated by COVID-19. She also led the digital education division for BMJ in South Asia, which focused on direct to consumer education for healthcare professionals. At BMJ, she was responsible for the conduct of the BMJ Awards South Asia, widely acknowledged as the Oscars of Medicine in South Asia. With over 12 years of experience in the consumer marketing space, Sumedha has led marketing for brands in the EdTech and HealthTech space. AiRo's digital competencies span robotic process automation, AI -ML capabilities, voice, NLP, cloud, analytics and IoT. She was previously the head- marketing for BMJ in the South Asian region.ĪiRo Digital Labs is a Chicago headquartered global tech company, focused on digital convergence with enterprise systems with clients primarily in healthcare, pharma, and life sciences industries. Sumedha Chatterjee has joined as associate director - marketing at AiRO Digital Labs.
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